Processing Web ads : the effects of animation and arousing content
by
 
Chung, Yongkuk.

Title
Processing Web ads : the effects of animation and arousing content

Author
Chung, Yongkuk.

ISBN
9781934043240

Personal Author
Chung, Yongkuk.

Publication Information
Youngstown, N.Y. : Cambria Press, c2007.

Physical Description
xvi, 110 p. : ill. ; 24 cm.

Subject Term
Internet advertising.
 
Internet marketing.
 
World Wide Web.
 
Brand name products.

Electronic Access
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020396392659.144 C559P 20071