Build your customer strategy : a guide to creating profitable relationships
by
Barnes, James G.
Title
:
Build your customer strategy : a guide to creating profitable relationships
Author
:
Barnes, James G.
ISBN
:
9780471776604
Personal Author
:
Barnes, James G.
Publication Information
:
Hoboken, N.J. : John Wiley, 2006.
Physical Description
:
p. cm.
General Note
:
Includes index.
Contents
:
How do you make them feel? -- Are they loyal or merely satisfied? -- Create meaningful value -- You mean a lot to them -- Beyond mundane experiences -- Things you can make possible -- Payback time -- How are you doing? -- What management needs to know -- Putting it all together.
Subject Term
:
Customer relations.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020391054 | 658.812 B261B 2006 | 1 |