Living brands
by
Nadeau, Raymond.
Title
:
Living brands
Author
:
Nadeau, Raymond.
ISBN
:
9780071466141
Personal Author
:
Nadeau, Raymond.
Publication Information
:
New York, N.Y. ; London : McGraw-Hill, c2007.
Physical Description
:
xxx, 302 p. : ill. ; 24 cm.
General Note
:
Includes index.
Contents
:
Pt. 1. Collaboration -- Secret #1. Be there -- Secret #2. Be real -- Pt. 2. Innovation -- Secret #3. Be intimate -- Secret #4. Be inspired -- Pt. 3. Customer fascination -- Secret #5. Be good -- Secret #6. Be beautiful -- Conclusion : build a brand-new world - a model for vision.
Abstract
:
"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.
Subject Term
:
Brand name products.
Advertising -- Brand name products.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020390239 | 658.827 N134L 2007 | 1 |