The marketing game! : with student CD-Rom
by
 
Mason, Charlotte H.

Title
: 
The marketing game! : with student CD-Rom

Author
: 
Mason, Charlotte H.

ISBN
: 
9780256139884

Personal Author
: 
Mason, Charlotte H.

Edition
: 
3rd ed.

Publication Information
: 
Boston : McGraw-Hill/Irwin, c2002.

Physical Description
: 
xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)

General Note
: 
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
 
Includes index.

Subject Term
: 
Marketing -- Decision making.
 
Management games.

Added Author
: 
Perreault, William D., Jr.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020400632658.802 M398M 20021