Essentials of marketing research
by
Zikmund, William G.
Title
:
Essentials of marketing research
Author
:
Zikmund, William G.
ISBN
:
9780324182576
Personal Author
:
Zikmund, William G.
Edition
:
2nd ed.
Publication Information
:
Mason, Ohio : Thomson/Southwestern, ©2003.
Physical Description
:
xxi, 452 pages : illustrations (chiefly color) ; 26 cm
Contents
:
Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Comprehensive cases with computerized databases.
Subject Term
:
Marketing research.