Pt. 1. Context, theory and history. 1. An introduction to the theoretical approaches and research traditions / Paul Manning -- 2. Mental health and moral panic : drug discourses in history / Andrew Blake -- pt. 2. Considering the "normalisation thesis". 3. Definitely, maybe not? The normalisation of recreational drug use amongst young people / Michael Shiner, Tim Newburn -- 4. The normalisation of "sensible" recreational drug use : further evidence from the North West Longitudinal Study / Howard Parker, Lisa Williams, Judith Aldridge -- pt. 3. Representing drugs in and as popular culture. 5. Drugs and popular music in the modern age / Andrew Blake -- 6. Drugs, the family and recent American cinema / Leighton Grist -- 7. Under a cloud : morality, ambivalence and uncertainty in news discourse of cannabis law reform in Great Britain / Simon Cross -- 8. The symbolic framing of drug use in the news : ecstasy and volatile substance abuse in newspapers / Paul Manning -- 9. Drug dealers as folk heroes? Drugs and television situation comedy / Paul Carter -- 10. Junk, skunk and northern lights : representing drugs in children's literature / Andrew Melrose, Vanessa Harbour -- pt. 4. Identities, cultural practices and drugs. 11. Echoes of drug culture in urban music / Oluyinka Esan -- 12. Drugs and identity : being a junkie mum / Sarah Dalal Goode -- 13. Women, drugs and popular culture : is there a need for a feminist embodiment perspective? / Elizabeth Ettorre -- 14. The drugs of labour : the contested nature of popular drug use in childbirth / Laura Hübner -- pt. 5. Drugs, normalisation and popular culture : implications and policy. 15. Systemic "normalisation"? Mapping and interpreting policy responses to illicit drug use / Richard Huggins.