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The marketing casebook : cases and concepts

by

Dibb, Sally, 1963-

Title

:

The marketing casebook : cases and concepts

Author

:

Dibb, Sally, 1963-

ISBN

:

9781861526243

Personal Author

:

Dibb, Sally, 1963-

Edition

:

2nd ed.

Publication Information

:

London : Thomson Learning, 2001.

Physical Description

:

xvi, 337 p. : ill. ; 25 cm.

Subject Term

:

Marketing -- Case studies.

Marketing.

Added Author

:

Simkin, Lyndon, 1961-

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168020397770	658.8 D543M 2001	1