The Oxford textbook of marketing
by
 
Blois, Keith J. (Keith John)

Title
The Oxford textbook of marketing

Author
Blois, Keith J. (Keith John)

ISBN
9780198775768

Publication Information
Oxford ; New York : Oxford University Press, 2000.

Physical Description
x i, 658 p. : ill. ; 25 cm.

Subject Term
Marketing.

Added Author
Blois, Keith J. (Keith John)

Electronic Access
Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020401648658.8 B652.O 20021