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Principles of customer relationship management

by

Baran, Roger Joseph, 1945-

Title

:

Principles of customer relationship management

Author

:

Baran, Roger Joseph, 1945-

ISBN

:

9780324322385

Personal Author

:

Baran, Roger Joseph, 1945-

Edition

:

Student ed.

Publication Information

:

Mason, Ohio : Thomson/South-Western, c2008.

Physical Description

:

xvi, 511 p. : ill. ; 26 cm.

Subject Term

:

Relationship marketing -- Textbooks.

Customer relations -- Management -- Textbooks.

Added Author

:

Galka, Roger J.

Strunk, Daniel P.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168020402273	658.812 B225P 2008	1