Business the Richard Branson way : 10 secrets of the world's greatest brand builder
by
Dearlove, Des.
Title
:
Business the Richard Branson way : 10 secrets of the world's greatest brand builder
Author
:
Dearlove, Des.
ISBN
:
9781841127644
Personal Author
:
Dearlove, Des.
Edition
:
3rd ed.
Publication Information
:
Hoboken, NJ : John Wiley & Sons Inc., 2007.
Physical Description
:
p. cm.
Contents
:
1. Pick on someone bigger than you -- 2. Do the hippy, hippy shake -- 3. Haggle : everything's negotiable -- 4. Make work fun -- 5. Do right by your brand -- 6. Smile for the cameras -- 7. Don't lead sheep, herd cats -- 8. Move faster than a speeding bullet -- 9. Size does matter -- 10. Never lose the common touch -- How to build a brand the Branson way.
Abstract
:
"Business the Richard Branson Way is the bestseller that lifts the lid on who the man with the common touch really is, and why he has been able to sit successfully atop a business empire for over 30 years through triumphs and tribulation. This edition includes new commentary on ventures such as Virgin Trains, Virgin Cola, Virgin Active and what is undoubtedly Branson's most ambitious and adventurous idea to date, Virgin Galactic; set to be the world's first passenger service into suborbital space."--BOOK JACKET.
Personal Subject
:
Branson, Richard.
Corporate Subject
:
Virgin Group -- History.
Subject Term
:
Businessmen -- Great Britain -- Biography.
Success in business -- Great Britain -- Case studies.
Brand name products -- Great Britain.
Aeronautics, Commercial -- Great Britain -- History.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020402372 | 338.04092 D285B 2007 | 1 |