Market-driven management : strategic and operational marketing
by
 
Lambin, Jean-Jacques, 1933-

Title
: 
Market-driven management : strategic and operational marketing

Author
: 
Lambin, Jean-Jacques, 1933-

ISBN
: 
9781403998538
 
9781403998521

Personal Author
: 
Lambin, Jean-Jacques, 1933-

Edition
: 
2nd ed., [English ed.].

Publication Information
: 
Basingstoke ; New York : Palgrave Macmillan, 2007.

Physical Description
: 
xxxvi, 477 p. : ill. ; 26 cm.

General Note
: 
"Tome 2."

Subject Term
: 
Marketing -- Europe.
 
Marketing -- Europe -- Management.

Added Author
: 
Chumpitaz, Ruben.
 
Schuiling, Isabelle, 1962-

Electronic Access
: 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0667/2006047166-b.html
 
Publisher description http://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020401853658.80094 L224M 20071