Exploring marketing research
by
 
Zikmund, William G.

Title
: 
Exploring marketing research

Author
: 
Zikmund, William G.

ISBN
: 
9780324320886
 
9780324539028

Personal Author
: 
Zikmund, William G.

Edition
: 
9th ed.

Publication Information
: 
Mason, OH ; Thomson/South-Western, c2007.

Physical Description
: 
xxi, 698 p. : chiefly col. ill. ; 29 cm.

Subject Term
: 
Marketing research.

Added Author
: 
Babin, Barry J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020402265658.83 Z68E 20081
IIEMSAGeneral Books33168025406923658.83 Z68E 20082