Self-diagnosis: do you have the right stuff to start a business? -- Finding and evaluating the opportunity: is it real and large enough? -- Organizing the enterprise: which form is best for you? -- Building a business model and strategy: how they work together -- Writing a business plan: the basics -- Financing the business: where's the money? -- Angels and venture capitalists: for serious outside equity -- Going public: adventures in the capital markets -- Enterprise growth: the challenge to management -- Keeping the entrepreneurial spirit alive: the ultimate challenge of success -- Harvest time: reaping what you've sown -- Appendix A. Understanding financial statements: a primer -- Appendix B. Breakeven analysis: a useful decision tool -- Appendix C. Valuation concepts: what is a business really worth? -- Appendix D. Online help when you need it -- Appendix E. Rule 144: selling restricted and control securities.