Essentials of marketing research
by
Zikmund, William G.
Title
:
Essentials of marketing research
Author
:
Zikmund, William G.
ISBN
:
9780324320879
9780324548273
Personal Author
:
Zikmund, William G.
Edition
:
3rd ed.
Publication Information
:
Mason, Ohio : Thomson/South-Western, c2007
Physical Description
:
xvii, 414 p. : col. ill. ; 28 cm.
Subject Term
:
Marketing research.
Added Author
:
Babin, Barry J.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020404402 | 658.83 Z68E 2007 | 1 |