Strategic market management
by
Aaker, David A.
Title
:
Strategic market management
Author
:
Aaker, David A.
ISBN
:
9780470056233
Personal Author
:
Aaker, David A.
Edition
:
8th ed.
Publication Information
:
Hoboken, NJ : John Wiley, c2008.
Physical Description
:
xiii, 322 p. : ill. ; 23 cm.
General Note
:
Previous ed. c2004.
Contents
:
Ch. I. Strategic Market Management -- An Introduction and Overview -- Pt. I. Strategic Analysis -- Ch. 2. External and Customer Analysis -- Ch. 3. Competitor Analysis -- Ch. 4. Market/Submarket Analysis -- Ch. 5. Environmental Analysis and Strategic Uncertainty -- Ch. 6. Internal Analysis -- Case Challenges for Part I -- Pt. II. Creating, Adapting, and implementing Strategy -- Ch. 7. Creating Advantage, Synergy and Strategic Philosophies -- Ch. 8. Alternative Value Propositions -- Ch. 9. Building and Managing Brand Equity -- Ch. 10. Energizing the Business -- Ch. 11. Leveraging the Business -- Ch. 12. Creating New Business -- Ch. 13. Global Strategies -- Ch. 14. Setting Priorities for Businesses and Brands - The Exit, Milk, and Consolidate Options -- Ch. 15. Organizational Issues -- Case Challenges for Part II.
Abstract
:
"Significantly revised, with a wealth of new and updated material, "Strategic Market Management, 8th Edition" remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization."--BACK COVER.
Subject Term
:
Marketing -- Management.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020404139 | 658.8 A111S 2008 | 1 |