Marketing research essentials
by
 
McDaniel, Carl, Jr., 1941-

Title
: 
Marketing research essentials

Author
: 
McDaniel, Carl, Jr., 1941-

ISBN
: 
9780470131985

Personal Author
: 
McDaniel, Carl, Jr., 1941-

Edition
: 
6th ed.

Publication Information
: 
Hoboken, N.J. : Wiley 2007, c2008.

Physical Description
: 
xx, 493, [30] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

General Note
: 
Includes SPSS student version software for Windows.
 
Previous ed.: 2006.

Subject Term
: 
Marketing research.

Added Author
: 
Gates, Roger H., 1942-

Added Uniform Title
: 
SPSS for Windows.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023652056658.83 M134M 20082
IIEMSAGeneral Books33168025473121658.83 M134M 20083
IIEMSAGeneral Books33168020404170658.83 M134M 20084