Marketing theory
by
 
Maclaran, Pauline.

Title
: 
Marketing theory

Author
: 
Maclaran, Pauline.

ISBN
: 
9781847870001

Publication Information
: 
Los Angeles ; London : SAGE, 2008.

Physical Description
: 
3 v. : ill. ; 25 cm.

Series
: 
SAGE library in marketing

Series Title
: 
SAGE library in marketing

Contents
: 
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.

Subject Term
: 
Marketing -- Philosophy.

Added Author
: 
Maclaran, Pauline.
 
Saren, Michael.
 
Tadajewski, Mark.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020405144658.8001 M161M 20081
IIEMSAGeneral Books33168020405185658.8001 M161M 20083
IIEMSAGeneral Books33168020405060658.8001 M161M 20084
IIEMSAGeneral Books33168023661636658.8001 M161M 20089
IIEMSAGeneral Books33168020405227658.8001 M161M 200810
IIEMSAGeneral Books33168020405102658.8001 M161M 200811
IIEMSAGeneral Books33168023662220658.8001 M161M 200812
IIEMSAGeneral Books33168023661594658.8001 M161M 200813