Consumer behavior
by
 
Schiffman, Leon G.

Title
: 
Consumer behavior

Author
: 
Schiffman, Leon G.

ISBN
: 
9780131869608

Personal Author
: 
Schiffman, Leon G.

Edition
: 
9th ed.

Publication Information
: 
Upper Saddle River, NJ : Pearson Prentice Hall, c2007.

Physical Description
: 
xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)

Added Author
: 
Kanuk, Leslie Lazar.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023656966658.8342 S333C 20071
IIEMSAGeneral Books33168023657006658.8342 S333C 20072