Marketing strategy : the difference between marketing and markets
by
 
Fifield, Paul.

Title
: 
Marketing strategy : the difference between marketing and markets

Author
: 
Fifield, Paul.

ISBN
: 
9780750656757

Personal Author
: 
Fifield, Paul.

Edition
: 
3rd ed.

Publication Information
: 
Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.

Physical Description
: 
x, 316 p. : ill. ; 24 cm.

General Note
: 
Previous ed.: 1998.
 
Includes index.

Subject Term
: 
Marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023651496658.802 F469M 20071