Social marketing : advances in research and theory
by
Basil, Debra Z.
Title
:
Social marketing : advances in research and theory
Author
:
Basil, Debra Z.
ISBN
:
9780789029652
Publication Information
:
Binghamton, N.Y. : Best Business Books, c2007.
Physical Description
:
xxi, 159 p. ; 23 cm.
General Note
:
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007."
"Consists of articles resulting from the inaugural conference "Social Marketing Advances in Research and Theory" (SMART), held September 16-18, 2004 in Kananaskis, Alberta Canada [and] ... sponsored by the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada, in conjunction with the Society for Consumer Psychology"--P. xvii.
Subject Term
:
Social marketing -- Study and teaching -- Congresses.
Social marketing -- Congresses.
Added Author
:
Basil, Debra Z.
Wymer, Walter W.
Added Conference Author
:
Social Marketing Advances in Research and Theory (SMART) Conference 2004.
Added Uniform Title
:
Journal of nonprofit & public sector marketing.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023683176 | 658.8 B311S 2007 | 1 |