1. Challenge of globalization -- 2. Potential market assessment: Determination of attractive markets -- 3. Potential market assessment: Economic environment -- 4. Potential market assessment: Political and legal environment -- 5. Potential market assessment: Cultural environment -- 6. Operating environment assessment: Firm's competitive position -- 7. International marketing intelligence -- 8. Intended strategic position -- 9. Rules of business position --10. Resource allocation -- 11. International product management -- 12. International distribution management -- 13. International sales management -- 14. International marketing logistics -- 15. International market communication -- 16. International pricing decisions -- 17. International marketing plan.