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Marketing strategy

by

Ferrell, O. C.

Title

:

Marketing strategy

Author

:

Ferrell, O. C.

ISBN

:

9780324201406

9780324233810

Personal Author

:

Ferrell, O. C.

Edition

:

3rd ed.

Publication Information

:

Mason, Ohio : Thomson South-Western, c2005.

Physical Description

:

xx, 628 p. : ill. ; 26 cm.

Subject Term

:

Marketing -- Management.

Marketing -- Management -- Case studies.

Added Author

:

Hartline, Michael D.

Library	Material Type	Item Barcode	Shelf Number	Copy
Cataloguing	Unknown	34842-1002	NO CONFIGURATION	2