Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line
by
 
Gamble, Paul R.

Title
: 
Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

Author
: 
Gamble, Paul R.

ISBN
: 
9780749443856

Publication Information
: 
London ; Sterling, VA : Kogan Page, c2005.

Physical Description
: 
xii, 308 p. ; 24 cm.

Subject Term
: 
Marketing -- Management.
 
Product management.

Added Author
: 
Gamble, Paul R.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023651470658.8 G191M 20051