Differentiate or die : survival in our era of killer competition
by
 
Trout, Jack.

Title
: 
Differentiate or die : survival in our era of killer competition

Author
: 
Trout, Jack.

ISBN
: 
9780470223390

Personal Author
: 
Trout, Jack.

Edition
: 
2nd ed.

Publication Information
: 
Hoboken, N.J. : John Wiley & Sons, c2008.

Physical Description
: 
x, 262 p. ; 24 cm.

Subject Term
: 
Advertising -- Brand name products.
 
Brand name products.
 
Competition.

Added Author
: 
Rivkin, Steve, 1947-

Electronic Access
: 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
 
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023651637658.8 T859D 20081