Introduction -- The format -- The fable -- The application of engaged leadership -- Directional leadership? -- Challenge one: recruit support from the top 26 percent -- Challenge two: prepare the organization for change -- Challenge three: let them know how they contribute -- Challenge four: constantly communicate progress -- Motivational leadership? -- Challenge five: lead with positive motivation -- Challenge six: celebrate small successes -- Challenge seven: encourage life balance for all employees -- Challenge eight: create a fair work environment -- Organizational leadership? -- Challenge nine: identify and position the appropriate talent -- Challenge ten: build a bridge between generations -- Challenge eleven: move toward real empowerment -- Challenge twelve: establish a strategy to maintain success -- The importance of character core -- Conclusion.