Brand vision : how to energize your team to drive business growth
by
 
Taylor, David, 1964-

Title
: 
Brand vision : how to energize your team to drive business growth

Author
: 
Taylor, David, 1964-

ISBN
: 
9780470028353

Personal Author
: 
Taylor, David, 1964-

Publication Information
: 
Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2006.

Physical Description
: 
xii, 270 p. : ill. ; 25 cm.

Contents
: 
Introduction : be a brand CEO, not a strategy tourist -- Create an insight springboard -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence -- Test drive the vision -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.

Subject Term
: 
Brand name products.
 
Product management.
 
Employee motivation.

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023651660658.827 T239B 20061