Advertising and the mind of the consumer : what works, what doesn't and why
by
 
Sutherland, Max.

Title
: 
Advertising and the mind of the consumer : what works, what doesn't and why

Author
: 
Sutherland, Max.

ISBN
: 
9780749429775

Personal Author
: 
Sutherland, Max.

Edition
: 
2nd ed.

Publication Information
: 
London : Kogan Page, 2000.

Physical Description
: 
xv, 326 pages ; 24 cm

General Note
: 
Previous ed. published: Australia: Allen & Unwin 1993.

Subject Term
: 
Advertising.
 
Consumers -- Attitudes.
 
Consumers -- Psychology.
 
Advertising -- Psychological aspects.

Added Author
: 
Sylvester, Alice K.

Electronic Access
: 
Inhaltsverzeichnis
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC PretoriaGeneral Books000064099659.101 SUT1