Building a people culture in a numbers world ; Understanding higher math ; The emerging career model ; Making winners fail ; Knowing players from fans -- Executing first things first. Defining the who: see the vision ; Defining the what: know the mission ; Defining the when: keep the faith ; When things go bad (and they will) -- Intangibles drive tangibles. People, not profits ; Decision-making: more than a spreadsheet ; The 4P management system ; Humility trumps pride.