Preattentive processing of web advertising
by
 
Yoo, Chan Yun.

Title
: 
Preattentive processing of web advertising

Author
: 
Yoo, Chan Yun.

ISBN
: 
9781934043639

Personal Author
: 
Yoo, Chan Yun.

Publication Information
: 
Youngstown, N.Y. : Cambria Press, c2007.

Physical Description
: 
xxviii, 198 p. : ill. ; 23 cm.

Subject Term
: 
Internet advertising -- Psychological aspects.
 
Marketing -- Psychological aspects.
 
Consumer behavior.

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023674886659.144 Y59P 20071