The paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery -- How books are positioned in the market : reading the cover / Angus Phillips -- Relocating Liverpool in the 1990s : through the covers of regional saga fiction / Val Williamson -- Empirical studies of the bookshop : context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody -- Literary prizes, production values, and cover images / Elizabeth Webby -- Book marketing and the Booker Prize / Claire Squires -- Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford -- Pop goes the paperback / Gerry Carlin and Mark Jones -- Now a major motion picture : the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell

In real life : book covers in the Internet bookstore / Alexis Wheedon -- Cover charge : selling sex and survival in lesbian pulp fiction / Melissa Sky -- Addressing "young adults" : the case of Francesa Lia Block / Chris Richards -- Images, messages, and the paratext in Algerian women's writing / Pamela Pears.