Encyclopedia of major marketing campaigns. volume 2
by
Riggs, Thomas, 1963-
Title
:
Encyclopedia of major marketing campaigns. volume 2
Author
:
Riggs, Thomas, 1963-
ISBN
:
9780787673567
Publication Information
:
Detroit, Mich. : Thomson / Gale : ill., 2007.
Physical Description
:
xxii, 1947 p. : ill. ; 29 cm.
General Note
:
"EMMC, Volume 2 perfectly complements the first volume of Encyclopedia of major marketing campaigns, published in 1999". -- p. [2].
Subject Term
:
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
Advertising campaigns -- United States -- History -- 21st century -- Encyclopedias.
Business enterprises -- United States -- History -- 20th century -- Encyclopedias.
Business enterprises -- United States -- History -- 21st century -- Encyclopedias.
Marketing -- United States -- Encyclopedias.
Added Author
:
Riggs, Thomas, 1963-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025494564 | 659.10973 E56 2007 | 1 |