The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by
 
Clemente, Mark N.

Title
: 
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

Author
: 
Clemente, Mark N.

ISBN
: 
9780971943421

Personal Author
: 
Clemente, Mark N.

Publication Information
: 
New Jersey : Clemente Communications Group,LLC. c2002.

Physical Description
: 
453 p. ; 24 cm.

Abstract
: 
A combination dictionary, encyclopedia, and how-to guide, with definitions, formulas, checklists, examples and applications of important marketing terms.

Subject Term
: 
Marketing -- Handbooks, manuals, etc.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025400603C626M 20021