Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by
Hooley, Graham J.
Title
:
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Author
:
Hooley, Graham J.
ISBN
:
9780273706977
Personal Author
:
Hooley, Graham J.
Edition
:
4th ed.
Publication Information
:
Harlow : Financial Times Prentice Hall, c2008.
Physical Description
:
xviii, 614 p. : ill.
General Note
:
Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2003.
Formerly CIP.
Subject Term
:
Marketing.
Business planning.
Added Author
:
Nicoulaud, Brigitte.
Piercy, Nigel
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023673268 | 658.802 H784M 2008 | 1 |
| IIEMSA | General Books | 33168023654128 | 658.802 H784M 2008 | 2 |