Strategic marketing : planning and control
by
 
Drummond, Graeme.

Title
: 
Strategic marketing : planning and control

Author
: 
Drummond, Graeme.

ISBN
: 
9780750682718

Personal Author
: 
Drummond, Graeme.

Edition
: 
3rd ed.

Publication Information
: 
Amsterdam ; Boston ; London : Butterworth-Heinemann/Elsevier, c2008.

Physical Description
: 
xv, 332 p. : ill. ; 25 cm.

General Note
: 
Previous ed.: 2001.
 
Published in association with the Chartered Institute of Marketing.

Subject Term
: 
Marketing -- Decision making.
 
Marketing -- Management.
 
Marketing -- Planning.

Added Author
: 
Ensor, John.
 
Ashford, Ruth.

Added Corporate Author
: 
Chartered Institute of Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025400330658.84 D795S 20081