The branding of MTV : will internet kill the video star?
by
 
Temporal, Paul.

Title
: 
The branding of MTV : will internet kill the video star?

Author
: 
Temporal, Paul.

ISBN
: 
9780470822715

Personal Author
: 
Temporal, Paul.

Publication Information
: 
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.

Physical Description
: 
xi, 246 p. : ill. ; 24 cm.

Corporate Subject
: 
MTV Networks.

Subject Term
: 
Music videos.
 
Branding (Marketing)

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023670041791.456578 T288B 20081