Global marketing and advertising : understanding cultural paradoxes
by
 
Mooij, Marieke K. de, 1943-

Title
: 
Global marketing and advertising : understanding cultural paradoxes

Author
: 
Mooij, Marieke K. de, 1943-

ISBN
: 
9781412914758
 
9781412914765

Personal Author
: 
Mooij, Marieke K. de, 1943-

Edition
: 
2nd ed.

Publication Information
: 
London : SAGE, 2005.

Physical Description
: 
346 p.

General Note
: 
Previous ed.: 1998.

Subject Term
: 
Target marketing -- Cross-cultural studies.
 
Advertising -- Cross-cultural studies.
 
Consumer behavior -- Cross-cultural studies.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025410594658.802 M817G 20051