Social marketing : why should the Devil have all the best tunes?
by
Hastings, Gerard.
Title
:
Social marketing : why should the Devil have all the best tunes?
Author
:
Hastings, Gerard.
ISBN
:
9780750683500
Personal Author
:
Hastings, Gerard.
Publication Information
:
Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2007.
Physical Description
:
xvi, 367 p. : ill. ; 25 cm.
Contents
:
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
Subject Term
:
Social marketing.
Marketing social.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025408564 | 658.8 H357S 2007 | 1 |