Managing marketing : marketing success through good management practice
by
Palmer, Roger.
Title
:
Managing marketing : marketing success through good management practice
Author
:
Palmer, Roger.
ISBN
:
9780750668989
Personal Author
:
Palmer, Roger.
Publication Information
:
Butterworth-Heinemann Ltd, 2007.
Physical Description
:
380 p. : ill. ; 25x19x2 cm.
Subject Term
:
Sales & marketing.
Added Author
:
Cockton, Juanita.
Cooper, Graham.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025473196 | 658.8 P171M 2007 | 1 |