Strategic marketing management : a business process approach
by
 
Moutinho, Luiz.

Title
: 
Strategic marketing management : a business process approach

Author
: 
Moutinho, Luiz.

ISBN
: 
9781844800001

Personal Author
: 
Moutinho, Luiz.

Publication Information
: 
Hampshire, U.K. : Cengage Learning EMEA, 2010.

Physical Description
: 
xxii, 490 p. ; 26 cm.

Subject Term
: 
Marketing -- Management.
 
Strategic planning.

Added Author
: 
Southern, G. (Geoff)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025418357658.802 M934S 20101
IIEMSAGeneral Books33168023698364658.802 M934S 20103
IIEMSAGeneral Books33168025527801658.802 M934S 20104
IIEMSAGeneral Books33168025527843658.802 M934S 20105