Professional English in use marketing
by
 
Farrall, Cate.

Title
Professional English in use marketing

Author
Farrall, Cate.

ISBN
9780521702690

Personal Author
Farrall, Cate.

Edition
Marketing ed.

Publication Information
Cambridge : Cambridge University Press, 2008.

Physical Description
144 p. : ill ; 26 cm.

General Note
Includes index.

Abstract
Offering comprehensive coverage of key marketing vocabulary, this text includes 50 units covering everything from marketing basics and the full marketing mix through the research, advertising, media and PR.

Subject Term
English language -- Textbooks for foreign speakers.
 
English language -- Business English.
 
Marketing -- Terminology.
 
English language -- Business English -- Problems, exercises, etc.
 
Marketing -- Terminology -- Problems, exercises, etc.

Added Author
Lindsley, Marianne.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025412871428.240246588 F239P 20081