Marketing research
by
 
Burns, Alvin C.

Title
: 
Marketing research

Author
: 
Burns, Alvin C.

ISBN
: 
9780132280358
 
9780131477322

Personal Author
: 
Burns, Alvin C.

Edition
: 
5th ed.

Publication Information
: 
Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.

Physical Description
: 
665 p. ; 26 cm. + 1 CD-ROM

General Note
: 
"SPSS integration"-- Pref.

Title Subject
: 
SPSS for Windows.

Subject Term
: 
Marketing research.

Added Author
: 
Bush, Ronald F.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023676311658.83 B967M 20061
IIEMSAGeneral Books33168023676329658.83 B967M 20062
IIEMSAGeneral Books33168023676279658.83 B967M 20063