1. Advertising, Its Supporters, and Its Critics -- 2. Are Goods Bad? Living in a Consumer Culture -- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self-Regulation of Advertising -- 5. Beyond Subliminal: The Pervasiveness of Persuasion -- 6. Advertising Choices: Influences of Stereotypes and Taste -- 7. Cats and Dogs on Venus and Mars: Gender and Advertising -- 8. The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic -- 9. Older and Better? Elders and Advertising -- 10. Getting Older Younger: Children and Advertising -- 11. The Vice Squad: Advertising Controversial Products -- 12. Two of a Kind? Tobacco and Alcohol Advertising -- 13. Doctor's Orders: Advertising Prescription Drugs -- 14. We the People: Political Advertising -- 15. Really Good Goods? Socially Responsible Advertising -- 16. The Bleeding Edge: Online Advertising -- 17. Advertising: Agencies, Values, and the Commons' Dilemma.