Strategic market management
by
 
Aaker, David A.

Title
: 
Strategic market management

Author
: 
Aaker, David A.

ISBN
: 
9780470059869

Personal Author
: 
Aaker, David A.

Edition
: 
European ed.

Publication Information
: 
Hoboken, NJ : Wiley, 2007.

Physical Description
: 
xiii, 354 p. ; 25 cm.

General Note
: 
Includes index.

Subject Term
: 
Marketing -- Management.

Added Author
: 
McLoughlin, Damien.

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036925.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023668284658.8101 A111S 20071