Strategic marketing planning
by
 
Reed, Peter W., 1944-

Title
: 
Strategic marketing planning

Author
: 
Reed, Peter W., 1944-

ISBN
: 
9780170128650

Personal Author
: 
Reed, Peter W., 1944-

Edition
: 
2nd ed.

Publication Information
: 
South Melbourne : Thomson Learning, 2006.

Physical Description
: 
xi, 316 p. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

General Note
: 
Previous ed.: 2003.
 
Includes index.

Reading Level
: 
For late undergraduate students.

Subject Term
: 
Marketing -- Planning -- Textbooks.
 
Marketing -- Management -- Textbooks.
 
Marketing -- Study and teaching (Higher)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023678069658.802 R325S 20061
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IIEMSAGeneral Books33168023678044658.802 R325S 20064
IIEMSAGeneral Books33168023693175658.802 R325S 20065
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IIEMSAGeneral Books33168023695923658.802 R325S 20067
IIEMSAGeneral Books33168023695964658.802 R325S 20068
IIEMSAGeneral Books33168025562196658.802 R325S 20069