Ethnic marketing : accepting the challenge of cultural diversity
by
 
Pires, Guilherme Dias.

Title
: 
Ethnic marketing : accepting the challenge of cultural diversity

Author
: 
Pires, Guilherme Dias.

ISBN
: 
9781861529961

Personal Author
: 
Pires, Guilherme Dias.

Publication Information
: 
London : Thomson Learning, 2005.

Physical Description
: 
xi, 274 p. : ill. ; 24 cm.

Subject Term
: 
Minority consumers.
 
Target marketing.

Added Author
: 
Stanton, John, Dr.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023669167658.80089 P618E 20051