The why of consumption : contemporary perspectives on consumer motives, goals and desires
by
 
Mick, David Glen.

Title
: 
The why of consumption : contemporary perspectives on consumer motives, goals and desires

Author
: 
Mick, David Glen.

ISBN
: 
9780415316170

Publication Information
: 
London : Routledge, 2000.

Physical Description
: 
xx, 330 p. : ill. ; 24 cm.

Series
: 
Routledge interpretive marketing research

Series Title
: 
Routledge interpretive marketing research

Subject Term
: 
Consumer behavior.
 
Consumers -- Research.

Added Author
: 
Mick, David Glen.
 
Ratneshwar, S.
 
Huffman, Cynthia.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown37364-1002NO CONFIGURATION2