Brand engagement : how employees make or break brands
by
 
Buckingham, Ian P., 1967-

Title
: 
Brand engagement : how employees make or break brands

Author
: 
Buckingham, Ian P., 1967-

ISBN
: 
9780230573062

Personal Author
: 
Buckingham, Ian P., 1967-

Publication Information
: 
Basingstoke [England] ; New York : Palgrave Macmillan, 2008.

Physical Description
: 
x, 221 p. : ill. ; 24 cm.

Subject Term
: 
Brand name products.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023682285658.827 B923B 20081