The DNA of customer experience : how emotions drive value
by
 
Shaw, Colin.

Title
: 
The DNA of customer experience : how emotions drive value

Author
: 
Shaw, Colin.

ISBN
: 
9780230500006

Personal Author
: 
Shaw, Colin.

Publication Information
: 
Basingstoke [u.a.] : Palgrave Macmillan, 2007.

Physical Description
: 
XX, 166 S. : graph. Darst. ; 24cm.

General Note
: 
Includes bibliographical references and index.

Subject Term
: 
Customer Relationship Management / Emotion / Marketingpolitik.
 
Customer relations.
 
Emotions.

Electronic Access
: 
http://www.gbv.de/dms/zbw/525506470.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023681915658.812 S534D 20071