PR - a persuasive industry? : spin, public relations, and the shaping of the modern media
by
Morris, Trevor.
Title
:
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media
Author
:
Morris, Trevor.
ISBN
:
9780230205840
Personal Author
:
Morris, Trevor.
Publication Information
:
Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Physical Description
:
xiii, 204 p. : ill. ; 25 cm.
General Note
:
Formerly CIP.
Contents
:
1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying game -- 5. Portrait of an industry -- 6. The people in PR -- 7. From PR to propaganda -- 8. Professional, but never a profession -- 9. PR in the not-for-profit sector -- 10. Internal communications -- 11. PR and academia -- 12. Lobbying, public affairs, politics, and government PR -- 13. Does PR work and is it good for us? -- 14. The future of PR -- 15. In defence of PR.
Subject Term
:
Public relations.
Added Author
:
Goldsworthy, Simon.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023681923 | 659.2 M877P 2009 | 1 |
| IIEMSA | General Books | 33168025420700 | 659.2 M877P 2009 | 2 |