Contemporary thoughts on corporate branding and corporate identity management
by
 
Karaosmanoglu, Elif.

Title
: 
Contemporary thoughts on corporate branding and corporate identity management

Author
: 
Karaosmanoglu, Elif.

ISBN
: 
9780230543140

Publication Information
: 
Basingstoke : Palgrave Macmillan, 2008.

Physical Description
: 
1 v. ; 22cm.

Subject Term
: 
Branding (Marketing)
 
Corporate image.

Added Author
: 
Karaosmanoglu, Elif.
 
Melewar, T. C.

Electronic Access
: 
http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023682384659.2 M519C 20081